If you aspire to be a graphic designer, you have to go beyond just the classroom training or what you read in the books. Most design firms want to see any practical experience you have in the field, and one of the best ways for them to see this is through your portfolio.
The portfolio should be neatly arranged and showcase diverse types of designs you’ve done over the years. In this article, we will discuss how you should put it together.
Get a Website
While you might have a print portfolio already, you can reach more potential clients if you have a website. This is because many people find information on the Internet through computers or their smartphones. Choose a high-quality web hosting service to build your website and then upload your best works there.
If you’re using WordPress for the design of the site, you should use a theme that is highly responsive. Responsive web design is when your website is able to be viewed on mobile devices effectively. And with graphic design websites, responsive web design is especially important. Also, include all contact information and a call-to-action on the site.
Choose Your Best and Most Relevant Work
If you’re creating your portfolio, it is important that you choose mainly works that are your best and that is the most relevant to the types of clients you want to work with.
If your target client base is musicians and others in the creative arts, then you might display a lot of music flyers, book covers, newsletter templates, and brochure templates that pertain to those industries. This keeps you from including everything in the portfolio at once.
Discuss Your Work
It’s not enough just to include only the graphic designs. You’ll also want to discuss the inspiration behind some of them. If you have a kindergarten-themed design with hints of 1950s nostalgia in it, you might talk about how you are inspired by the simplicity of childhood during that era.
Or if you have a few designs with a bohemian/Art Noveau combination, you might mention that this best describes your philosophy of life.
Throw In A Logo
Since you’re growing your brand as a designer, you should come up with a unique and attractive logo for your portfolio website. The logo helps potential clients recognize you, and it should be well-researched and thought out before you begin the design process.
Always make sure a potential logo design does not resemble a trademarked brand too closely because you want to avoid copyright infringement.
Toss Out Designs That Don’t Show Your Maturity as a Designer
Your designs will not be the same as you learn advanced skills. When this happens, you should toss out any designs that are no longer relevant to your current state in your career. Include designs that are new, and this keeps your portfolio fresh to potential clients.
Don’t Forget About Social Media
So you have a print portfolio and a website, but you can also promote yourself through social media. Set up accounts with Facebook, Pinterest, Twitter, and Instagram. Upload links to certain pages on your website as well as some graphics that can’t be found on the site. Graphic design companies visit social media sites often, and someone might reach out to you to discuss a new opportunity.
In conclusion, your design portfolio is your visual resume. You want to put a lot of effort into it and make it your own. When this happens, you’re on your way to success in this industry.